Two weeks ago, something unexpected happened. I had what seemed like a simple idea: launch a fun minigame as a Farcaster mini-app to test some concepts for Product Clank.
What happened next blew us away.
After several iterations, we released the game—and watched as nearly 1,000 players jumped in over a single weekend. Not only did people play it, but they loved it. The viral mechanism we built worked far better than we anticipated.
So now we're asking: What if we took this to the next level?
We're doubling down on this experiment and taking it into uncharted territory. We want to see if people are interested in not just playing the game, but becoming part of its evolution and success.
That's why we're launching Meme Invaders on Product Clank.
At its core, Meme Invaders is a mini-app game where players compete for the top spots on the leaderboard to win rewards. Brands and token projects can sponsor weekly competitions, offering token rewards while capturing user attention.
It's not revolutionary—it's advertising and sponsorship, a business model as old as media itself. But here's where it gets interesting.
What makes this experiment different is how we're building it:
This isn't just another project launch—it's an invitation to join a movement: